The Sales & Marketing Officer is responsible for driving customer acquisition, client retention, revenue growth, market intelligence, and brand visibility for Eureka Coldega Corporation. This role develops and executes strategies to maximize utilization of the cold storage facility (pallets, CBM, handling fees, and value-added services) while ensuring customers receive exceptional service.
The position ensures that all sales and marketing activities follow Eureka’s Quality Management System (QMS), ISO 9001:2015 documentation, pricing controls, and contract management and compliance.
The Sales & Marketing Officer plays a critical role in achieving Eureka’s annual revenue targets and building long-term relationships with clients in the food, pharmaceutical, agriculture, logistics, FMCG, cold chain, and distribution sectors.
DUTIES AND RESPONSIBILITIES:
Sales Strategy & Revenue Generation
- Develop and implement the annual Sales Plan, aligned with revenue, utilization, and customer mix targets.
- Acquire new clients through field sales visits, presentations, trade events, networking, and referrals.
- Promote cold storage services: Pallet storage, Inbound/Outbound handling, Value-Added Services (VAS), Cross-docking, Blast freezing (if applicable), Trucking support (if applicable)
- Conduct pricing simulations and ensure adherence to rate card and discount control matrix. 1.5. Prepare customer proposals, quotations, and service agreements.
Market Intelligence & Business Development
- Monitor competitor pricing, capacity, services, and market movements.
- Conduct market research on frozen/chilled products, food manufacturers, importers, distributors, and 3PL operators.
- Identify and prioritize potential customers based on volume, product type, and revenue potential.
- Develop sales pipelines and maintain CRM records.
Customer Management & Relationship Building
- Conduct client visits, business reviews, and performance check-ins.
- Oversee onboarding of new customers: documentation, system registration, SOP alignment, and service orientation.
- Handle escalations, coordinate corrective actions, and ensure client satisfaction.
- Maintain strong relationships with decision-makers (owners, supply chain heads, purchasing managers).
Marketing, Brand Visibility & Campaign Execution
- Manage Eureka’s marketing initiatives: Social media content; Brochures, flyers, presentations; Digital campaigns and paid ads; Trade fairs and industry networking events; Corporate branding and public messaging
- Coordinate with the GM for release of corporate announcements, newsletters, promotional materials, and PR content.
- Ensure brand consistency and compliance with corporate guidelines.
Coordination with Operations, Finance & QA
- Work closely with Operations for customer requirements, volume forecasts, inbound/outbound schedules, and SLA monitoring.
- Coordinate with Finance for pricing approval, billing accuracy, credit evaluation, and collection support.
- Align with QA & Compliance for customer audits, SOP reviews, and FSMS requirements.
- Ensure customer agreements comply with QMS, HACCP, and regulatory standards.
Contract Management & Documentation
- Prepare, review, and maintain Service Agreements, Rate Cards, and NDAs.
- Ensure strict compliance with discount control, pricing policies, and approval hierarchies.
- Maintain updated sales documentation as controlled QMS documents.
- Support external and internal audits by providing necessary sales records.
MINIMUM QUALIFICATIONS
- Graduate of a Bachelor’s Degree in Marketing, Business Administration, Supply Chain, or related field.
- Minimum 5–7 years experience in sales or business development, preferably in: Cold storage, Logistics / warehousing, FMCG / food manufacturing, 3PL / supply chain
- Experience in client negotiation, pricing, and handling corporate accounts.
- Strong background in sales pipeline management and CRM systems.
- Knowledgeable in Pricing Strategy & Revenue Simulation, Market Research & Competitor Analysis, and Digital Marketing & Promotion Strategies
- The incumbent will be assigned in Balagtas, Bulacan