The Marketing Officer supports regional marketing leadership by managing content creation, marketing operations, and administrative tasks, including lead database management, campaign materials, and event coordination. The role involves executing strategic marketing plans to achieve business and revenue targets, while collaborating with cross-functional teams across the region. It requires a balance of creativity and analytical skills, with responsibility for using both traditional and digital marketing tools, analyzing market and customer data, and tracking performance metrics. The position demands strong organization, multitasking, and a results-driven mindset to deliver multiple projects on time and support both corporate and product-level initiatives.
DUTIES AND RESPONSIBILITIES:
Product Strategy and Positioning:
- Collaborate with cross-functional teams to understand product features, benefits, and unique selling points.
- Develop a deep understanding of the target market and competitors to inform product positioning strategies.
- Work closely with product development teams to ensure alignment between marketing initiatives and product capabilities.
Go-to-Market Planning, Strategies, and Execution:
- Lead the development of comprehensive go-to-market plans for lead and demand generation, product launches, and updates.
- Create and implement effective budget strategies that maximize revenue while maintaining competitiveness and ensuring ROI.
- Execute data-driven marketing campaigns to generate demand and attract qualified leads.
- Utilize a mix of digital marketing, content creation, events, and other channels to reach target audiences.
- Implement strategies for lead nurturing, conversion, and retention to drive revenue growth.
- Collaborate with sales teams to ensure lead nurturing and conversion, seamless product adoption and customer satisfaction.
- Develop and execute strategies to upsell and cross-sell to existing customers.
Performance Measurement:
- Define key performance indicators (KPIs) for marketing initiatives and regularly assess performance against goals.
- Implement tracking and analytics tools to measure the impact of marketing efforts on revenue.
- Continuously optimize strategies based on performance data and market feedback.
Customer Engagement and Retention:
- Establish customer feedback mechanisms and gather insights to improve product offerings.
- Collaborate with customer success teams to enhance customer satisfaction and retention.
Collaboration and Communication:
- Work closely with Practice Heads and sales teams to align marketing efforts with revenue goals and customer needs.
- Communicate effectively with internal stakeholders, providing regular updates on marketing initiatives and results.
- Collaborate with the broader marketing team to ensure consistency in brand messaging and image.
MINIMUM QUALIFICATIONS:
- Graduate of Bachelor’s Degree in Marketing, Business Administration or related course.
- 2-5 years of working experience in an IT Company
- Knowledgeable in handling B2B marketing campaigns in an IT Company
- Solid computer skills, including MS Office and other design software
- Has experience in collaborating with 3rd party vendors/suppliers
- Willing to travel / field work