Sales Executive


There are six (6) areas covered by the Sales Executive, namely:

  • Sales Achievement
  • Customer Service and Development
  • Vertical Distribution
  • Horizontal Distribution
  • Accounts Management
  • Collection and Accounts Receivables

The role of the Sales Executive is primarily to act as a team player in achieving sales and revenue or volume targets through plans and strategies as defined by the company and the Sales and Marketing team. The position reports directly to the Sales Manager.


Six (6) Areas of Focus:

  1. Sales Achievement – volume and value
    • Ensure the attainment of assigned sales targets – for volume or sales and revenue.
    • Provide insights on market opportunities available and trends to support the achievement of the company’s sales target in any possible changes in the market.
    • Perform tasks related to placement of customer orders to the system used (Oracle Netsuite) and may perform order fulfillment and invoicing if necessary.
    • Create Leads and Customer Records as needed.
    • Works well with the Sales Admin (Sales Coordinator) for the smooth delivery of customer orders.
    • Perform other tasks according to business goals and objectives.
  2. Customer Service and Development
    • Ensure all related concerns of the customers are addressed in a timely manner and must lead to customer satisfaction and loyalty
    • Support the growth of the customers’ business through continuous supply and highest quality of service possible.
    • Coordinates and works together with Sales and Logistics Assistant to prepare and submit samples for customer approval.
    • Perform other tasks according to business goals and objectives
  3. Vertical Distribution
    • Make sure all opportunities with the customers are explored
    • Must work on achieving the highest level of efficiency on logistics and delivery costs.
    • Perform other tasks according to busines goals and objectives.
  4. Horizontal Distribution
    • Develop new accounts within the assigned territory
    • Identify most potential customers that would bring significant impact on achieving the agreed targets.
    • Perform other tasks according to business goals and objectives.
  5. Accounts Management and Trade Relationships
    • Work towards long-term established business relationships with customers post-sale.
    • Manages customers’ product needs – volume and supply – and aligns the needs with Inventory and Warehouse through the Sales and Logistics Assistant
    • Address all issues of the customers in a timely manner and provide resolutions and actions the fastest way possible.
    • Performs other tasks according to business goals and objectives.
  6. Collections and Account Receivables
    • Ensure that accounts being covered conform to their approved credit limits and payment terms.
    • Must provide immediate feedback on the financial status of accounts whenever needed
    • Conduct collections and remits all collections as provided on the Accounts Receivables guidelines.
    • Works well with Finance and Admin for the efficient collection of receivables with customers.
    • Performs other tasks according to business goals and objectives


  • Bachelor’s Degree of any business-related course
  • At least 2 years of relevant work experience in sales operations or sales admin – in food industry (preferred industry or line of business but not required)
  • Must be flexible in work locations or site assignments as required and according to business goals and objectives